2007 Sonnet Competition Accounts

For reasons of transparency and because it might help anyone else thinking of starting a poetry competition, we present here what no other poetry competition seems to do: an explanation of the competition accounts.

The 2007 sonnet competition ran across the end of our financial year and so expenses that are yet to come are shown below the revenue surplus at the date of posting. A final set of accounts will be published in due course.

One important thing to bear in mind when reading the accounts is that while the competition entry fee was £7 per sonnet, there was a consistent '3 entries for the price of 2' offer and that when entries were made online, Paypal would deduct a transaction fee, a percentage commission, and in the case of non-UK currency transactions a further currency conversion commission. This is standard practice for e-commerce, but it meant that a set of 3 sonnets from an overseas entrant could reduce the revenue per sonnet to £4.41. These commissions are the reason why the entry fee revenue is not a multiple of £7. Open Poetry Ltd is not VAT registered, as while that would have enabled us to offset VAT on expenditure, it would also have meant adding VAT to the entry fee.

Income
£
Entry Fees
Bank Interest
9779.26
15.89
Total Income
9795.15

Expenses

Advertising Google Adwords, magazines and annual web hosting costs
651.21
Bank charges
65.50
See note 1.
Marketing Launch PR and similar
235.00
Payroll Student at £6 per hour harvesting email addresses of creative writing courses, e-zines, and other areas for publicity
450.00
See note 2.
Postage etc Mailed leaflets and delivery of boxes of leaflets to libraries etc
154.48
Printing Leaflets & bookmarks, photocopying entries
656.82
Accountancy Company set up, record keeping and 2007 audit
1096.05
Legal Companies House annual registration fee
15.00
Travel Reimbursed expenses
71.11
Total Expense
3385.16
Surplus As at 10 January 2008
6409.99

Forecast Expenditure (after 10 January 2008)
Prize money and judges' fees
4500.00
Printing shortlist anthology
800.00
See note 3.
Provision for seeding Open Poetry's 2008 schools' project
1000.00
See note 4.
2008 accountancy fees and website hosting (estimate)
400.00
Forecast balance (prior to revenues from 2nd & 3rd items above)
-290.01


Notes
1. While the bank offers free banking for up to 100 cheque deposits per month, the last month of the competition exceeded that number. We still thought it better to deposit the cheques rather than hold them back so as to prevent concern amongst entrants.
2. The director of Open Poetry Ltd has to date taken no remuneration for the time spent building the competition website and administering entries, or indeed any other time spent on the competition. If a surplus exists at the end of the company's financial year 2007-2008, some small remuneration may be taken towards these many unpaid hours.
3. Prize winners will receive a free copy each and other poets included will get a discount on the retail price. It is nonetheless the intention to try and make the anthology pay for itself. Anything else would be unsound business.
4. Some revenue may come back from this project, which promotes sonnets in UK schools, but the amount is uncertain. If no revenue returns, it is an expense in lieu of any director's remuneration as per note 2 above.



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Poetry competition 2007